Caprice Ubud
A premium 4-bedroom ricefield and jungle-view villa prepared for professional rental management by AUMANA.
This proposal outlines how AUMANA will position, rent, manage, and optimize Caprice Ubud for short-term rental performance.
A premium private villa, professionally rented and managed by AUMANA.
Caprice Ubud is positioned as a premium private villa in South Ubud, combining ricefield views, a 4-bedroom layout, private pool, and professional AUMANA hospitality management. The villa is suitable for families, small groups, wellness travelers, and premium leisure guests seeking privacy, comfort, and a managed villa experience.
Premium Asset
New-build 4-bedroom private villa with 500 m² land, 300 m² building size, private pool, and ricefield / jungle outlook.
Strong Market Fit
Designed for Ubud's premium family, wellness, and group-stay demand, with strong appeal for international leisure travelers.
Managed Performance
Operated under AUMANA with pricing strategy, guest service, OTA management, operational control, and owner reporting.
Property Snapshot
Market & Competitor Benchmark
The Ubud villa market supports premium pricing for well-designed 4-bedroom villas with private pools, strong views, quality interiors, and professional management. Caprice Ubud should be positioned above generic unmanaged villas, but below the ultra-luxury branded estate category during the launch period.
Ubud Premium Villa Market
Premium 4-bedroom villas in Ubud achieve stronger ADR when supported by design quality, views, pool, photography, and guest service.
Same-Type Property Benchmark
Comparable 4BR private villas with pool and views support a premium pricing range once reviews and OTA ranking are established.
Location Radius Benchmark
Nearby villas within the 1–5 km competitive radius validate seasonal pricing and launch positioning.
AUMANA Positioning
Caprice should enter the market with strong but disciplined pricing, then increase ADR after review strength and conversion are proven.
Direct competitors include premium 4-bedroom villas with private pool, design quality, and professional management in the South Ubud area. Caprice's design, view, and AUMANA management position it competitively within this band.
A disciplined, phased pricing approach.
Caprice Ubud should use a phased pricing strategy. The launch period should focus on visibility, booking conversion, review quality, and OTA ranking. After market traction is established, ADR can be increased toward the stabilized premium benchmark.
The 2027 model uses a launch-year average Gross ADR of IDR 6.65M. The long-term model increases the average Gross ADR to IDR 8.53M across Year 2–10, reflecting stabilized positioning and gradual rate growth.
Projected Rental Performance
AUMANA has prepared three rental performance projections for Caprice Ubud: the 2026 soft-opening period, the first full operating year in 2027, and the stabilized Year 2–10 projection.
Soft Opening Projection
This model reflects the first 6 months of operation, with gradual occupancy ramp-up as Caprice Ubud builds visibility, OTA ranking, guest reviews, and operational stability.
The 2026 projection shows a conservative ramp-up, starting from 14.0% occupancy in July and reaching 63.0% occupancy by December.
Download 2026 Projection →First Full Year Projection
This model reflects the first complete operating year after the soft-opening period, using stronger market absorption, improved pricing, and a more stabilized occupancy pattern.
The 2027 model shows stronger performance during June, July, and August, with projected occupancy reaching 83.9% during peak mid-year months.
Download 2027 Projection →Long-Term Stabilized Projection
This model reflects the stabilized operating period, assuming gradual ADR growth, controlled cost increases, and a mature revenue management strategy.
The Year 2–10 projection shows ADR growth from IDR 6.96M in 2028 to IDR 10.28M by 2036.
Download Year 2–10 Projection →Caprice Ubud is projected to move from a controlled soft-opening phase in 2026 into a stronger full-year performance in 2027, before reaching a stabilized long-term revenue position from 2028 onward.
Clear fee logic and disciplined cost control.
AUMANA's revenue projection is designed to show the owner how the villa can be rented, managed, and operated with transparent fee structure and clear cost discipline.
Management Fee
AUMANA's management fee is 20% of net revenue, not 20% of gross guest-paid revenue. After tax, service charge, and OTA/agent deductions, the effective management fee equals approximately 14.7%–15.2% of gross revenue.
Tax & Service Charge
The model includes 10% rental/hospitality tax as a compliance item — this is not AUMANA margin. Only 2% service charge is allocated, keeping the guest-paid rate competitive while still supporting service-related operations.
OTA & Agent Fee Reduction
OTA and agent cost reduces over time as AUMANA grows direct booking contribution. Blended channel fee declines from 14.5% during launch, to 13.6% in 2027, and 12.2% across the stabilized projection period.
Operating Cost Logic
Operating cost is split into fixed and variable. Fixed: manpower, Wi-Fi, insurance, administration, waste, banjar, pest control, and basic maintenance. Variable: laundry, guest amenities, electricity, water, supplies, and usage-based maintenance.
Shared Manpower Efficiency
Where operationally possible, AUMANA combines manpower across nearby managed villas. Shared cost is allocated by property size using bedroom count — for Caprice and Akira, the recommended split is 40% Caprice / 60% Akira.
Owner Benefit
Owners gain a transparent view of how revenue is generated, how deductions are handled, how costs are controlled, and how AUMANA actively works to improve profitability over time.
2027 reflects launch-year pricing strategy. The Year 2–10 model reflects stabilized pricing after review strength, OTA ranking, and brand positioning improve.
Caprice Ubud Owner Proposal Documents
Download the rental management and revenue projection documents prepared for Caprice Ubud.
2026 Soft Opening Rental Projection
Jul–Dec 2026 · Occupancy ramp-up, revenue, costs & operating result.
Download PDF →2027 Full Year Rental Projection
Jan–Dec 2027 · First full operating year detail.
Download PDF →Year 2–10 Rental Projection
2028–2036 · Stabilized long-term rental performance.
Download PDF →How AUMANA Will Rent & Manage the Villa
AUMANA provides an end-to-end rental management system designed to improve visibility, guest experience, revenue performance, and operational control.
Revenue Management
Seasonal pricing, booking pace review, ADR optimization, minimum-stay strategy, and demand-based rate adjustment.
OTA & Distribution Setup
Listing creation, OTA optimization, Airbnb, Booking.com, Agoda, direct booking setup, and channel management.
Guest Communication
Inquiry handling, pre-arrival communication, in-villa check-in coordination, guest support, and review follow-up.
Villa Operations
Housekeeping, laundry, amenities, maintenance coordination, pool care, utilities, and vendor control.
Cost & Performance Control
Monthly review of operational costs, manpower, utilities, supplies, maintenance, and profitability.
Owner Reporting
Monthly revenue report, occupancy summary, cost tracking, projection review, and owner performance update.
What This Means for the Owner
Professional Rental Setup
The villa is prepared and positioned for short-term rental operation.
Stronger Market Visibility
AUMANA supports OTA visibility, photography direction, listing quality, and booking conversion.
Structured Revenue Strategy
Pricing is planned by season, demand, market benchmark, and booking pace.
Operational Peace of Mind
Daily rental operations are managed through AUMANA standards, vendors, and team coordination.
Transparent Monthly Reporting
Owners receive structured reporting covering revenue, occupancy, costs, and projected performance.